On Tuesday, October 2, I got a call out of the blue by a reporter from Fox 29, the local network affiliate. He told me that the station was running a little contest to find the best suggestion for a mascot for SEPTA, the public transportation authority here in Philadelphia and that he thought it’d […]
When a client hires a graphic recorder to add excitement, engagement and clarity to a speaking event or workshop, they’re getting more than just the recorder’s time onsite. For openers, following every session, graphic recorders typically send clients high-quality digital photos of the charts they’ve created, cleaned up with editing software to even out lighting, […]
The good folks at Technically Philly asked me graphic record 9 hours worth of sessions at their day-long Introduced Conference on May 3rd at the Science History Institute in Center City, Philadelphia. It was a whole day of speakers on a variety of fascinating topics, attended by numerous movers and shakers in Philadelphia’s booming tech […]
If you look at a magazine ad from the 1920s, you’ll almost certainly be struck by all the text. Ads in those days looked more like short stories, with the copy for a single ad commonly covering most of a page. It’s hard to imagine copywriters would’ve used the approach if it wasn’t effective, […]
People were telling stories with images long before they could write them with words, images we can still see on rocks and in caves all over the world. The invention of writing meant you no longer needed an actual person to explain what was going on, or even images at all. But today visuals are […]
Great things happen when you include a graphic recorder at a speaking event or workshop. Comprehension increases, misunderstandings diminish, new perspectives are introduced and participants leave with an engaging and shareable information map that provides them with takeaways long after they’ve gone home. But that’s always surprising is the sheer joy that graphic recording can […]
Content marketers know that effective content elicits an emotional response. But you don’t have to spend much time surfing the internet to realize those emotions lean heavily on old standbys like fear, anxiety and schadenfreude. I’ll cop to being as intrigued as anybody about the aging looks of 80s kid TV stars. Still, there are […]
A brochure I illustrated for the Cheltenham School district has received an award from the Pennsylvania School Public Relations Association. Their press release reads as follows “The CSD Office of Communications and Development is proud to announce its strategic plan brochure has received an Award of Honor from PenSPRA (Pennsylvania School Public Relations Association) in […]
I’m guessing you probably did, though. Cartoons are hard—maybe impossible- to resist. Content marketers want content that can be easily understood and shared and that has a strong visual component and single-panel cartoons fit the bill perfectly. They also have a unique aspect that makes them even more attractive, which is that readers don’t just […]
