Just as you can catch more flies with honey than with vinegar, you’ll engage more of your audience when you add some humor to otherwise dry or complicated messages. Amusement is one of the top reasons people share content, and the connection, warmth and inclusion humor inspires reflect well on the content’s source.
While “serious” and “funny” are often considered opposites, when it comes to visual storytelling at least, they actually make great partners. Done correctly, a serious message packaged with warm illustrations and quirky visual metaphors evokes empathy, reduces resistance and has a much better chance of being heard.
At Breakthrough Visuals we have unique and extensive experience using humor to communicate. In fact, it plays a part in everything we do, from funny cartoons for blogs to infographics and videos on such weighty topics as gun control and cancer research. No matter what you want to talk about, we can create something your audience will love.