Visual storytelling is one of the most effective ways to reach an audience. But it isn’t easy—creating visual stories requires carefully balancing words and images and requires skills that range from writing to graphic design. What makes a visual story really effective?
Good Visual Stories are Unique
With all the stock images available online you’d think finding ones to use would be simple. But it’s hard to find ready-made images that say exactly you want them to. And even if you do, they’ll likely have an easy-to-spot, generic quality that cheapens your final product. If you want to grab and hold your audience’s interest, you need visuals created with your unique story in mind.
Good Visual Stories Are Interesting
Without well-developed storytelling skills it’s easy to end up with a narrative that’s cliched, or worse, incomprehensible. It takes an experienced visual storyteller to create a story that’s both familiar enough for an audience to understand and novel enough to be engaging and effective.
Good Visual Stories are Concise
Because we comprehend visuals almost immediately, a visual story needs to deliver its message as directly and with as little friction as possible. Once your audience becomes distracted or confused by unnecessary elements, you’ve lost them.
Of course, the best way to create good visual stories is to work with someone who knows how to make them. Whether you’re interested in whiteboard videos, infographics, illustrations, comics or cartoons, we bring decades of knowledge and experience to the process and collaborate with you every step of the way. If you want to reach your audience with your unique message, give us a call!